Build Your Business to Suit Your Business Strategy


Date: Wednesday, November 03, 2021
Time: 02:00 PM Eastern Daylight Time
Duration: 1 hour

Today there are a dizzying variety of options for business systems like product lifecycle management (PLM), customer relationship management (CRM), and enterprise resource planning (ERP). For most companies, choosing these systems happens at most every 10-20 years, so selecting one to suit your business at any given time in its growth trajectory represents a challenge, and depending on where your business wants to go, can represent a significant risk that you may need to retrofit and even replace these systems down the road.

Enter the era of what Gartner (a global technology research and consulting firm) calls the “composable enterprise”. Composable, because this strategy enables companies to build their enterprise IT footprint “composed” of component technologies from different vendors on a best-in-class choice approach versus the legacy approach of monolithic solutions collected and integrated together from a single vendor.

Join this webinar for a discussion with the Fike Corporation who has composed their business architecture by building upon the Salesforce Platform starting with their CRM function and adding Rootstock Cloud ERP for its core business foundation. From there, Fike has tailored their ERP to suit their specific business processes and has added more than 60 components that natively connect to the Salesforce Platform for a one-of-kind business architecture to suit their one-of-a-kind business.

Register now for this free webinar!

Chad Lowman
Director of Corporate Business Systems
Fike Corporation

Chad Lowman serves as Director of Corporate Business Systems at Fike Corporation and Technical Consultant for the National Football League and Major League Soccer. Chad has been a leader in SAS and system architecture for over 10 years while leading implementations of Learning Management Systems to global business systems architecture (CRM, Field Service, CPQ, ERP). Chad has a Bachelors in Psychology, Masters and PhD in Education.

Tony Kratovil
Vice President, Manufacturing Products and Solutions

Tony Kratovil is a Vice President, Manufacturing Products and Solutions within Salesforce's Industry team and focuses on customer and product strategy for Manufacturing and Automotive. As part of his role, he is tasked with helping clients understand the process, architecture, and value of Salesforce solutions within the context of Manufacturing Organizations. Prior to his role at Salesforce, Tony spent over 20 years in software and consulting roles focused on complex customer, operational, and supply chain transformation initiatives for global manufacturing customers.

Stu Johnson
Senior Director, Product Marketing

Stu Johnson has more than 35 years of experience in the manufacturing industry starting with a degree in Mechanical Engineering and beginning his career as a mechanical design engineer. Stu has held various leadership roles in the enterprise software space providing solutions for global manufacturers in PLM, ERP and MES for the consumer, aerospace, automotive, and food & beverage industries.
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